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Oğuz Emre Bal

Founder · Architect · Researcher · Artist

Understanding reality by altering it through different perspectives.

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Product · Interior

2017

ŞekerBank Sculpture Lightings Concepts

A ligthening designs for commercial bank lobby in Türkiye with various types of lighting design inspired by the bank logo. There are multiple design concept both materiality and form finding is practiced.

How can brand identity be translated into physical space?What role does light play in shaping perception of a commercial environment?

Interior · Product

2016

Berlin WAF Stand

A modular exhibition stand that embodies the principles of embodied cognition, allowing visitors to present experience in a tactile and immersive way.

embodied cognitionHow can physical structures facilitate cognitive understanding?What role does embodiment play in shaping our perception of architecture?

Art · Architecture · Product · XR / Spatial

2016-completed

Johnnie Walker 200th year - Time Capsule Pavillion

A century-long journey from barley to whiskey. It is Torus Shaped Pavilion that is created for 200 years of Johnnie Walker Whiskey Company. The pavilion is consisted of light steel structure and end to end translucent barrisol coating that helps projection mapping on the walls of the pavilions. In the pavilions interior space, the visitors are encounter with the Johnnie walkers' 200 years of whiskey making story and user attracted interactive light installations that fuses the users identity and movements with Johnny walker's brand story and identity.

how to blend physical and digital experiences?what is the role of interactive media in brand storytelling?

Product · Research · Architecture

c. 2016

Milano Marble Fair Stand

Fair stand design for a marble exhibition in Milan, with GAD Architecture.

embodied cognition

Art · Product · Video Animation

2011

Freshgate — Interactive Festival Booth

Freshgate: interactive festival booth exploring responsive human-space relations — 3D modeling, prototyping, and on-site production with Salon Architects for the Miller Festival 2011.

embodied cognitionco-authored space