Art · Architecture · Product · XR / Spatial
2016-completed
Johnnie Walker 200th year - Time Capsule Pavillion
A century-long journey from barley to whiskey.
It is Torus Shaped Pavilion that is created for 200 years of Johnnie Walker Whiskey Company. The pavilion is consisted of light steel structure and end to end translucent barrisol coating that helps projection mapping on the walls of the pavilions. In the pavilions interior space, the visitors are encounter with the Johnnie walkers' 200 years of whiskey making story and user attracted interactive light installations that fuses the users identity and movements with Johnny walker's brand story and identity.
how to blend physical and digital experiences?what is the role of interactive media in brand storytelling?